The founder being a millennial himself, took his passion of cigars to a new level creating a lifestyle blog and brand. The logo is meant to evoke a modern, luxury cigar brand.
Millennial Smoker is a personal favorite project of mine. The monogram style mark leans luxury with a timeless feel. In the design process I took note of fashion brands with unique letter marks like Louis Vuitton and Michael Kors. The blending of the letter forms creates a one of kind silhouette.
When it came to the final deliverable, the client wanted a version resembling a cigar wrap. Resulting in a negative and positive variation.